“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network. Nevertheless, there was always a sneaking suspicion that the name was holding the network back. It’s a top-10 network in both adults 18 to 49 (up 4%) and adults 25 to 54 (up 6%).ĭuring its fourth-quarter earnings call, parent General Electric said Sci Fi racked up a double-digit increase in operating earnings despite the beginnings of the recession. In primetime it ranked 13th in total viewers among ad-supported cable networks in 2008. Sci Fi is coming off the best year in its history. “We’ll get the heritage and the track record of success, and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.” “What we love about this is we hopefully get the best of both worlds,” Mr. To that end, the 16-year-old network-owned by NBC Universal-plans to announce that Syfy is its new name March 16 at its upfront presentation to advertisers in New York. In some universe, the name “Syfy” is less geeky than the name “Sci Fi.” Dave Howe, president of the Sci Fi Channel, is betting it’s this one.
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